HighSociety Freeride Company Route285 profile

Choosing the right paddleboard (SUP) is essential to ensure an enjoyable and comfortable experience on the water. We at High Society want you to have the best experience possible, not just the first time you go, but the last time too and everything in between! It can be a little daunting...

Colorado, renowned for its majestic mountains and pristine waters, offers a paradise for outdoor enthusiasts. Among its many recreational activities, paddle boarding stands out as a serene yet invigorating way to explore the state's waterways. From tranquil alpine lakes to rushing rivers, Color...

Having grown up in the northwestern part of the lower peninsula of Michigan, I have a special place in my heart for the big waters of Lake Michigan. The deep blues and vibrant turquoise that get more brilliant the brighter the sun shines is reminiscent of the Caribbean or even Hawaii. The white...

Nothing kills the vibe  like getting to the lake and finding out I lost my fin or paddle at the end of last year and I forgot to get a new one. Now is the perfect time to pull out your gear, pump up your boards, check your valves, and make sure you have all your accessories to be ready for...